Systems Engineering Portfolio
I build operational systems, not static websites.
This page documents the architecture behind a production business platform built with Next.js, TypeScript, analytics, lead capture, search-focused content, and operational workflows for a real specialty retail business.
Lead Intelligence System
Engineering customer acquisition pipelines, not just websites.
The platform was designed to attract, qualify, and contextualize inbound customers through organic search, product exploration, behavioral tracking, and operational lead packaging.
Lead Captured
The platform converts a visitor into a structured inquiry with source, form, subject, and contact context.
Intent Packaged
The inquiry captures what the customer wants, what products they are comparing, and what decision they need help making.
Journey Tracked
Session path, device, browser, engagement time, scroll depth, and location context are packaged with the lead.
Why This Matters
Turning anonymous traffic into qualified operational leads.
Instead of receiving a basic contact form submission, the business receives contextualized lead intelligence including browsing behavior, engagement depth, session duration, product interest patterns, and acquisition source data.
Analytics & Behavioral Tracking
Custom analytics systems for engagement tracking, modal interactions, form attribution, session behavior, and customer intent analysis.
SEO & Search Architecture
Structured metadata, dynamic routing, semantic product pages, and search-focused architecture designed for long-term organic discovery.
Lead Capture & Inquiry Systems
Reusable modal systems, inquiry workflows, consultation requests, and guided conversion flows for premium service businesses.
Component Architecture
Reusable React component systems with centralized tracking, consistent UI behavior, scalable composition, and semantic event handling.
Operational Business Platforms
Production business platforms designed around customer acquisition, operational workflows, analytics visibility, and scalable digital infrastructure.
Deployment & Production Infrastructure
Production deployment workflows using GitHub and Vercel with modern frontend architecture, optimization, and scalable hosting.
Operational Proof
Recreated production lead email, safely anonymized.
This recreated example mirrors the production Resend email workflow and lead intelligence system I built for Mox, while using anonymized demo data for security, privacy, and client confidentiality.
Every inquiry submitted through the platform becomes a structured operational event, combining customer communication, behavioral analytics, attribution data, engagement tracking, and session-path intelligence into a single workflow.
Mox Multisport Online Submission
Online Form | Contact Page
Submitted: Tuesday, May 19, 2026 at 02:39 PM CST
Full Name: Alex Mercer
Email: alex.mercer@example.com
Phone Number: (312) 555-0184
Subject: Endurance Bike Consultation
Message:
Hello Mox, I’m replacing my older aluminum road bike and looking for help choosing a modern endurance bike for longer weekend rides, group rides, and occasional events. I’m currently comparing the Cannondale Synapse, Pinarello X, and Cervélo Caledonia, but I’m not sure which geometry makes the most sense for my fit, comfort, and riding goals. I’d like to schedule a fitting or consultation before ordering anything so I can confirm sizing, cockpit setup, availability, and the right build direction. Thanks, Alex
Mox Multisport Online Submission
Submitted Tuesday, May 19, 2026 at 02:39 PM CST
Page: /contact
Form: Online Form | Contact Page
Device & Browser:
Device: Desktop
Viewport: 1267 × 1299
Browser: Chrome
Referrer: Direct
Location: Chicago, IL
Engagement:
Time on Page: 485s
Time on Site: 8m 33s
Scroll Depth: 100%
Session Path:
/
/products
/dogma
/products
/contact
Production Focus
Building systems that operate beyond static websites.
My work focuses on creating production-grade platforms that support customer acquisition, lead intelligence, operational workflows, analytics visibility, conversion systems, and scalable frontend architecture for real businesses.
View Mox Platform →